What Is The Full Form Of USSD?
Full Form Of USSD Is Unstructured Supplementary Service Data
Some Details About USSD
Unstructured Supplementary Service Knowledge. It sounds a touch difficult, and might get technical terribly quickly, except for the needs of monetary inclusion, there are 2 key things to grasp. First, once you dial variety that starts with * and ends with #, you’re Using USSD. Second, USSD is presently the most effective on the market technology to deliver mobile monetary services to low-income customers.
With the notable exception of M-Pesa in Kenya, the bulk of huge scale mobile monetary services (MFS) deployments within the developing world use USSD as their primary mechanism for communication between customers and their mobile payments platform. These embody bKash in Bangladesh; Wing in Cambodia; EasyPaisa in Pakistan; Tigo and M-Pesa in African country and EcoCash in African nation, to call many.
GSMA and other have documented the success of MNO-led business models to advance monetary inclusion – with variety of states having registered additional mobile cash accounts in a very matter of years than bank accounts opened in decades. From my perspective this can be clearly positive for monetary in clusion. buta possible regulative concern arises once MNOs not only compete the provision of MFS, however conjointly management a key input competitors have to be compelled to supply these services – specifically the communications infrastructure, and specifically USSD. the problem is additional pronounced in countries wherever the MNO has market power in telecommunications, which means constrictive access to USSD (by with holding access, charging a high value or providing poor quality USSD) may forest all the MNO’s competitors in MFS from reaching scale. this may effectively block customers from realizing the potential advantages of competition (such as lower costs, increased investment in agents, improved service levels, client alternative and merchandise innovation).
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